Future Developments and Opportunities for Our Family Businesses



    Both of my family’s businesses—the moving company, Integrity Movers, and our estate sale company, Two Sisters Estate Sales & Services—are improving their operations every day. This class opened new ideas for me, and a lot of what I learned pushed me to look at our businesses differently. Even with a small team, there are real opportunities ahead of us, especially when it comes to leaner workflows, sustainability, and technology like AI.


Sustainability in Small Business Operations

Sustainability is already part of our core operations.
At Integrity Movers, we practice sustainability by reducing emissions on our trucks. We installed phones with Google Maps so every route is either the fastest or the most fuel-efficient. This saves time and protects the environment.

We also believe strongly in reusing materials. Boxes get wiped down, cleaned, and used again. As I wrote earlier, “From using reusable packing materials to optimizing our routes for fuel efficiency” (Instagram, n.d.), these are real ways we cut down on waste. Our boxes are made from recycled materials and built with triple-wall construction, making them more durable for multiple uses.

On the trucking side, we support sustainability through:

  • Regular maintenance

  • Topping off DEF fluid

  • Daily inspections

  • Fuel-efficient routing using Google Maps
    “Google Maps also helps calculate the most fuel-efficient route…” (Kovalcik, 2024)

Donation efforts play a major role too. We give as many items as possible a new home instead of sending them to landfills.

Sustainability at Two Sisters Estate Sales & Services

Two Sisters Estate Sales operates with the same mindset.
We offer 75% off days, box deals, and steep discounts not just to help customers but to make sure items get reused. When a homeowner wants the house completely emptied, we push hard to sell or donate everything we can. Sustainability has been a core component since day one, and customers know our goal is to rehome everything possible so very little ends up thrown away.

These efforts help:

  • Reduce waste

  • Use resources more effectively

  • Support a cleaner environment

No matter the size of the company—global brands or small family businesses—we all share the same foundation of operations that push us toward a cleaner future.


AI in Small Business Operations

Another area of major opportunity for us is artificial intelligence.

AI at Integrity Movers

I see the real potential in the work we already do. For commercial moving, AI could:

  • Pull delivery information from emails

  • Automatically build a job calendar

  • Break down job details like location, timeframe, size, and travel time

  • Lay out our day and week without manual sorting

Instead of asking “Where is this going?” every day, AI would already know.

AI can also support residential moves. It could send:

  • Estimates

  • Follow-ups

  • Invoices

  • Reminders

Based on truck weight, job type, and how many movers we normally send, AI could help us decide whether a job fits into our schedule.

AI at Two Sisters Estate Sales

We already use AI in pricing operations.
We take photos of items, and AI shows comparable items or even suggests a price. This makes our pricing faster and more accurate.

We also use AI for marketing. Tools like VEED streamline our entire video creation workflow—captions, voiceovers, editing, and more. “Create Pro level videos in the Blink of AI” (VEED, n.d.).


Limitations of AI Use

AI still has limits.
“Every model has a ‘context window’…” (Russel, 2025). This means AI can forget details or give longer, less clear responses when overloaded. It still requires human oversight, and even ChatGPT reminds users to double-check everything.

Despite this, AI is improving fast. Tools like SoraAI can now generate realistic videos that look almost real. What used to look fake—the old Will Smith spaghetti video—is now clean and expressive. SoraAI is becoming a way to recreate history and visualize the past. AI is turning into a time machine that can help us understand past events to make better decisions today.


Future Developments and Lean Improvements

With everything above—sustainability, AI, and our day-to-day work—there is a clear opportunity to run leaner. Mapping out workflows, identifying bottlenecks, and simplifying steps would help both companies operate smoother. Lean thinking fits small family businesses because every minute and every step matters.


Growing Together

Technology, sustainability, and leaner operations all support the same goal: improving efficiency, quality, and daily workflow. These improvements help both companies stay competitive and create a future that is easier to manage.

As I wrote earlier, “As we look to the future, we are proud to be taking steps towards a more sustainable future. Whether you’re planning a local move or relocation across the country, you can trust that we will handle your move by caring for your planet and your belongings” (Kovalcik, 2024b).

By committing to these ideas now—AI, sustainability, lean processes—both businesses can grow stronger together.


References

Bombalier, J. (2024, October 15). The competitive advantage of using AI in business. College of Business. https://business.fiu.edu/academics/graduate/insights/posts/competitive-advantage-of-using-ai-in-business.html#:~:text=Operational%20Efficiency,financial%20accounting%20or%20data%20management.

Instagram. (n.d.). From using reusable packing materials to optimizing our routes for fuel efficiency.

Kovalcik, A. (2024). Google Maps also helps calculate the most fuel-efficient route when it has the same arrival time or is the fastest route.

Kovalcik, A. (2024b). As we look to the future, we are proud to be taking steps towards a more sustainable future…

Pooryousef, V., & Besançon, L. (2024). What is Sora? A new generative AI tool could transform video production and amplify disinformation risks. https://doi.org/10.64628/aa.rdj7ua9fu

Russel, S. (2025). Every model has a “context window”…

VEED. (n.d.). VEED.IO – Video editor – Fast, online, free. https://www.veed.io/

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